Integration of collaborative and systematic approaches for service design

This paper discusses how collaborative and systematic approaches can be integrated for service business planning. We have surveyed several business startups in our company and concluded that service startup can be considered as a sequence of measures to reduce the uncertainty of the most important issue. In addition, it has been concluded that collaboration between the service provider and service users can reduce those uncertainties. Assuming that business planners will adopt this conclusion as the guiding policy for their planning, we propose a business planning procedure using both collaborative and systematic approaches.