Title :
Organizing for simplicity: the role of information technology
Author :
Rubin, Robert M.
Author_Institution :
Atochem North America, Philadelphia, PA, USA
Abstract :
The role of information technology in providing firms with a competitive advantage is discussed. It is shown that rather than use technology defensively to keep pace with changes introduced by competitors or to maintain an incremental advantage at an ever-increasing cost, a corporation can secure a more lasting advantage by using technology to transform itself inwardly, freeing resources for deployment to where the customers perceive value for them
Keywords :
commerce; office automation; competitive advantage; information technology; perceived value; Application software; Business; Costs; Information management; Information technology; North America; Organizing; Personnel; Planning; Productivity;
Conference_Titel :
Information Technology, 1990. 'Next Decade in Information Technology', Proceedings of the 5th Jerusalem Conference on (Cat. No.90TH0326-9)
Conference_Location :
Jerusalem
Print_ISBN :
0-8186-2078-1
DOI :
10.1109/JCIT.1990.128333
