Title :
Business to Consumer E-commerce Enterprises Analysis: A Case Study of Zgpgc.com
Author :
Wang, Xiaohong ; Li, Liwei ; Tian, Ling ; Xu, Lifeng
Author_Institution :
Coll. of Manage., Beijing Union Univ., Beijing, China
Abstract :
Zgpgc.com, a Chinese Internet e-commerce company to offer consumers online shopping, delivery and other Internet related services with fur and leather products, was built in early 2007. Zgpgc.com offers 7 lines of consumer products including leather bags, leather clothing, fur, shoes and gloves, cowboy costumes, household items, automotive products. This paper analyzes the running model of Zgpgc.com comprehensively from the perspective of operation, management, technology and benefit. Based on the analysis and current development trend of e-commerce enterprises, this paper gives some suggestions for Zgpgc.com.
Keywords :
Internet; Web sites; consumer products; electronic commerce; Chinese Internet e-commerce company; Internet related services; Zgpgc.com; consumer e-commerce enterprises analysis; consumer products; consumers online shopping; Automotive engineering; Cities and towns; Clothing industry; Consumer products; Costs; Educational institutions; Footwear; Manufacturing; Technology management; Web and internet services; business to consumer; e-commerce; operation model; zgpgc.com;
Conference_Titel :
Computer Technology and Development, 2009. ICCTD '09. International Conference on
Conference_Location :
Kota Kinabalu
Print_ISBN :
978-0-7695-3892-1
DOI :
10.1109/ICCTD.2009.33
