Determination of the optimal electricity selling price of a retailer via load profiling

Demand response is a concept that continually gathers the interest of various deregulated market entities. It offers a flexible resource to grid operators and reduces the need for investment in peak supply capacity, lowers the generation costs and limits the settlement risks. The consumers adjust their patterns of electricity usage in response to price signals. The retailers can design time variant tariffs schemes, like time-of-use rates, critical peak pricing and real time pricing. This paper deals with the formulation of real timing pricing options designed for an industrial consumer. We involve the load profiling tool in order to extract the typical daily load curves for each consumer and we examine the influence of choosing a different representative load curve in the profitability of a retailer.