Development and Evaluation of an Experiential Learning Service in 3D Virtual World

Author

Dong, Pingjun ; Ma, Biao ; Wang, Fengchun

Author_Institution

Inf. Manage. Dept., DongHua Univ., Shanghai, China

fYear

2010

fDate

13-14 May 2010

Firstpage

374

Lastpage

378

Abstract

Online virtual world learning is gaining popularity in academic institutions as an alternative means for experimental and distance education. In this article, we present some results for a pilot study of an experiential learning service (ELS) on Second Life. Our study focuses on the application of "3D Virtual World" technology in the education industry, explores what chances can have in 3D VW such as Second Life. We Integrated garment industry and e-Business knowledge, built an overview business model of operating an online garment store in 3D VW, identified key processes and composed an story script about the model. Several 3D tutorial scenarios based on the script were constructed in Second Life.( Locate at Second Life :IBM China Business Innovation Ce, IBM China BIC (144, 175, 141)). With the constructed ESL, we take Technology Acceptance Model (TAM) as guarding theory, design an experiment to evaluate the subjects\´ attitude about the service, 26 undergraduates as subjects attended the experiment.

Keywords

Avatars; Clothing industry; Collaboration; Educational technology; Feedback; Hardware; Information management; Second Life; Technological innovation; Virtual environment; 3D Virtual World; Experiential Learning Service; Second Life; Technology Acceptance Model;

fLanguage

English

Publisher

ieee

Conference_Titel

Service Sciences (ICSS), 2010 International Conference on

Conference_Location

Hangzhou, China

Print_ISBN

978-0-7695-4017-7

Type

conf

DOI

10.1109/ICSS.2010.37

Filename

5494341