The jump

The jump can be better described by its consequences. All these years we´ve been used to receive information from media like radio, TV or newspapers. Currently all the people have the opportunity to send information to everyone, everywhere. This fact is changing our social habits and will cause all topics involved in information processes be reconsidered. This article analyzes the reasons for the jump and compares how did it work before it and how will it probably work afterwards, in terms of technology and business models: the blog phenomenon, 3G and 4G streaming tools, Creative Commons licenses, pay-for-use model and augmented reality will be discussed among radio adaptation to the current needs and the way TV is mixing with Internet to produce a new way of entertainment and information system. And, on the other hand, a social study of behaviours and trends since broadcasting was able until now is provided as well.