Design and Implementation of Customer Relationship Management System Based on Structured Object-Oriented Methodology

In order to keep a stable customer group, strive for the enterprise marketing, retain customers, satisfy consumers to demand, a customer relationship management system is shown in this paper. We combine the current popular concept of customer relationship management(CRM) and management information system(MIS)together. Meanwhile structured object-oriented methodology has been adopted here successfully. By such a high efficient system, client can carry out information inquiry, information deletion, information filtering and so on. Empirical results show that the technology which used for CRM performs an important and supportive role. It will help enterprise search for more potential clients, dig for more customer demand, maintain the relationship between customers and improve work efficiency. We aim to make the customer management personnel away from ultifarious manual operation.