Title :
Application of customer´s lifetime value forecast model to classify tobacco Customers
Author :
Zhang, Shuang ; Guo, Hongwu ; Qiu, Congbao ; Hu, Fengyan
Author_Institution :
Software Coll., Northeastern Univ., Shenyang, China
Abstract :
In current customer-centered time, customers are classified by their values for enterprise. Valuable customers are provided with preferential service. It is very urgent and necessary to set up and to ensure competitive advantages by keeping customers. In the paper, tobacco customers are classified by forecasting customer lifelong values. So, customer resource is deployed reasonably, and corresponding keeping strategy is made.
Keywords :
customer profiles; forecasting theory; pattern classification; tobacco industry; customer lifetime value forecast model; customer resource; preferential service; tobacco customer classification; Application software; Context modeling; Customer service; Economic forecasting; Educational institutions; Marketing and sales; Mathematical model; Mathematics; Monopoly; Predictive models; Customer fractionizing; Customer lifelong value forecast; Customer value theory; Tobacco industry;
Conference_Titel :
Control and Decision Conference, 2009. CCDC '09. Chinese
Conference_Location :
Guilin
Print_ISBN :
978-1-4244-2722-2
Electronic_ISBN :
978-1-4244-2723-9
DOI :
10.1109/CCDC.2009.5191934
