Title :
Exploring Use Patterns and Perceived Value of Location-Based Services
Author :
Lehrer, Christiane ; Constantiou, Ioanna ; Hess, Thomas
Author_Institution :
Inst. for Inf. Syst. & New Media, LMU, Munich, Germany
Abstract :
The recent impressive diffusion of smartphones in the mobile industry offers new opportunities to mobile services vendors. One of the most influenced service categories are location-based services. In the present study we investigate the use of location-based services. Based on insights from behavioural decision making a theoretical framework is developed to analyse the individual decision to use location-based services and to identify the factors influencing use. Through a qualitative study based on LBS users´ interviews, we find that the distinct value dimension and the positive experiences from the service use are the main drivers, pivotal to the continuance of use.
Keywords :
decision making; decision theory; mobile communication; mobile computing; behavioural decision making; distinct value dimension; location based service; mobile industry; mobile services; qualitative study; Color; Decision making; Global Positioning System; Informatics; Information systems; Internet; Marketing and sales; Mobile communication; Pricing; Smart phones; Behavioural decision making; Location-based services; Mobile communication; Use patterns;
Conference_Titel :
Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR), 2010 Ninth International Conference on
Conference_Location :
Athens
Print_ISBN :
978-1-4244-7423-3
DOI :
10.1109/ICMB-GMR.2010.64
