Are You Efficient, Trendy or Skillfull? An Exploratory Segmentation of Mobile Service Users

In the study at hand we describe users of mobile phones and mobile services, based on a random sample describing the Finnish general population. A lot of attention has been paid recently to investigating users of mobile phones because mobile services demand has not developed as expected in the Finnish market. We add to this body of knowledge through offering a description of Finnish mobile consumers, and a look at different users´ future interest to use different services.