DocumentCode
2787056
Title
Mobile Communication and Innovation: More than Convenience
Author
Griffith, Terri L. ; Cooper, Lynne P. ; Milbrourn, Tad
Author_Institution
Leavey Sch. of Bus., Santa Clara Univ., Santa Clara, CA, USA
fYear
2010
fDate
13-15 June 2010
Firstpage
464
Lastpage
468
Abstract
Systems of mobile tools and practices support innovation through access to people and information, the reduction of barriers to the innovation process, and increased engagement. These positive effects can be understood by overlaying the needs for motivation, opportunity, and ability in all forms of performance. We offer illustrations of these relationships, a resulting pair of design recommendations, and ultimately, an empirical examination based on Intuit´s Brainstorm system.
Keywords
innovation management; mobile communication; Intuit brainstorm system; ability effect; innovation process; mobile communication; motivation effect; opportunity effect; Availability; Business communication; Cranes; Face; Humans; Laboratories; Mobile communication; Propulsion; Technological innovation; Web page design; innovation; mBusiness;
fLanguage
English
Publisher
ieee
Conference_Titel
Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR), 2010 Ninth International Conference on
Conference_Location
Athens
Print_ISBN
978-1-4244-7423-3
Type
conf
DOI
10.1109/ICMB-GMR.2010.78
Filename
5494830
Link To Document