Title :
Wireless Retail Stores: Solutions and Profitability Analysis
Author :
Gatti, Ilaria Cristina ; Mondini, Christian ; Perego, Alessandro ; Tumino, Angela
Author_Institution :
Dept. of Manage., Econ. & Ind. Eng., Politec. di Milano, Milan, Italy
Abstract :
Mobile and Wireless (M&W) technologies have a great potential to improve process efficiency and effectiveness within a retail store. However, because activities in this context are characterized by great variety and non-standardized execution, the assessment of the costs and benefits of M&W solutions is more difficult than for the upstream tiers of the Fast Moving Consumer Goods supply chain, e.g. the distribution center. This paper describes an analytical model to assess the profitability related to investments in multiple Mobile and Wireless solutions in the retail store, thus supporting the decision-making process for managers in this industry.
Keywords :
data analysis; mobile computing; profitability; retail data processing; supply chain management; distribution center; fast moving consumer goods supply chain; mobile technology; profitability analysis; wireless retail stores; wireless technology; Application software; Communications technology; Conference management; Engineering management; Handheld computers; Investments; Profitability; Radiofrequency identification; Supply chains; Technology management; Fast Moving Consumer Goods (FMCG); Mobile; Return On Investment (ROI); Store; Wireless; benefits; grocery; model;
Conference_Titel :
Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR), 2010 Ninth International Conference on
Conference_Location :
Athens
Print_ISBN :
978-1-4244-7423-3
DOI :
10.1109/ICMB-GMR.2010.55
