Wired or Wireless Internet? A Situation in Which Standards Don´t Matter

This paper finds that network externalities play a minimal role in the choice of internet access technology. Potential adopters of mobile laptop internet view broadband technology as a black box, the technological details of which do not matter. The study uses qualitative techniques to explore how the speed of technological obsolescence, market share dominance, and the black boxing of technology influence consumer intention to adopt WiMax and 3G wireless internet for their laptop computers. The results, implications for industry, and areas for further research are discussed.