DocumentCode
2787497
Title
Causes and Consequences of Mobile Phone´s Indispensability for Everyday Life
Author
Platzer, Elisabeth ; Petrovic, Otto ; Rauch, Wolf ; Brunnhofer, Martina
Author_Institution
Inst. for Inf. Sci. & Inf. Syst., Karl Franzens Univ., Graz, Austria
fYear
2010
fDate
13-15 June 2010
Firstpage
251
Lastpage
257
Abstract
This paper presents the results of an experimental deprivation study conducted with initially 101 participants. All participants had to do without mobile phone, internet and TV for 15 days each. The main research objective was to examine the differences of indispensability levels and causes during these non-usage phases. Mobile phones turned out to be most indispensable followed by Internet and TV. Indispensability of mobile phones was primarily caused by people issues, of internet by task issues and of TV by self issues.
Keywords
Internet; consumer behaviour; mobile radio; television; TV; internet; media usage behavior; mobile phone; time 15 day; Information science; Information systems; Instruments; Internet; Labeling; Mobile handsets; TV; Testing; daily routine involvement; experimental deprivation study; media indispensability;
fLanguage
English
Publisher
ieee
Conference_Titel
Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR), 2010 Ninth International Conference on
Conference_Location
Athens
Print_ISBN
978-1-4244-7423-3
Type
conf
DOI
10.1109/ICMB-GMR.2010.24
Filename
5494858
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