DocumentCode
2788243
Title
Reputation-Based Trust Network Modelling and Simplification in Multiagent-Based E-Commerce Systems
Author
Gan, Zaobin ; Ding, Qian ; Varadharajan, Vijay
Author_Institution
Coll. of Comput. Sci. & Tech, Huazhong Univ. of Sci. & Technol., Wuhan, China
fYear
2009
fDate
9-11 Sept. 2009
Firstpage
60
Lastpage
67
Abstract
In this paper, we present a description model of a trust network graph (TNG)-for multi-agent-based e-commerce systems, which is similar to the relationship network formed among people´s transaction activities in the real-world. The method assumes that a multi-agent system in a domain constitutes a community and so the trust network is modelled by the means of a graph in the community. Several notations and regulations are defined in the description model of TNG. In order to sweep out redundancy information in the TNG and reduce the complexity of the trust computation, we propose the principles and the processes of simplification, the definition and the selection algorithm of optimized path for recommendation propagation (OPRP) in terms of the trust commonsense in people´s daily life. The examples in this paper show that TNG can describe the complex trust relationships in multiagent e-commerce systems and help simplify the algorithms of the trust evaluation.
Keywords
electronic commerce; multi-agent systems; recommender systems; security of data; multiagent-based e-commerce systems; optimized path; recommendation propagation; redundancy information; reputation-based trust network modelling; transaction activities; trust computation; Authentication; Computer networks; Educational institutions; Electronic commerce; Gallium nitride; Multiagent systems; Next generation networking; Social network services; Unified modeling language; Web services; Agent; E-commerce; Mobile; Reputation; Trust Network Graph;
fLanguage
English
Publisher
ieee
Conference_Titel
Next Generation Web Services Practices, 2009. NWESP '09. Fifth International Conference on
Conference_Location
Prague
Print_ISBN
978-0-7695-3821-1
Type
conf
DOI
10.1109/NWeSP.2009.13
Filename
5361608
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