DocumentCode
2794682
Title
The empirical study of applying logistic regression to escalate purchasing power
Author
Chen, Tong-Sheng
Author_Institution
Dept. of Intell. Sci. & Technol., Xiamen Univ., Xiamen
Volume
6
fYear
2008
fDate
12-15 July 2008
Firstpage
3367
Lastpage
3372
Abstract
CRM is the process of controlling efficient, cost-effective flow knowledge to individual customerspsila requirements, and interaction with customers through channels for the purpose of escalating the customerpsilas lifetime value. In other words, product is the core business process of traditional marketing, while customer is the core business process of CRM. The former is concerned with which product is the best sales, the latter does which customer is faithful.
Keywords
business data processing; customer relationship management; marketing; purchasing; regression analysis; CRM; buying preference; core business process; cost-effective flow knowledge; customer lifetime value; logistic regression; marketing profit; purchasing power; Companies; Cybernetics; Data mining; Decision trees; Frequency; Logistics; Machine learning; Predictive models; Random variables; Transaction databases; Data mining; logistic regression; maximum likelihood estimation; rfm;
fLanguage
English
Publisher
ieee
Conference_Titel
Machine Learning and Cybernetics, 2008 International Conference on
Conference_Location
Kunming
Print_ISBN
978-1-4244-2095-7
Electronic_ISBN
978-1-4244-2096-4
Type
conf
DOI
10.1109/ICMLC.2008.4620986
Filename
4620986
Link To Document