Analysis on advertising expenditure of operators in the 3G market with game theory

Author

Dehua, Chen ; Shoulian, Tang

Author_Institution

Sch. of Econ. & Manage., Beijing Univ. of Posts & Telecommun., Beijing, China

fYear

2009

fDate

17-19 June 2009

Firstpage

3520

Lastpage

3523

Abstract

With the 3G-era coming, the competition in mobile communications market will increase undoubtedly. Advertisement, as an important marketing communications measure, would be playing key role in the market competition. From the point of view of economics, advertising have two effects: the one is convey the information, the other is convincing. In this thesis, the author make a research about the Boxed Pigs Game of operators to 3G informative advertisement and the competition game of operators to 3G product function advertisement in terms of the two different economic effects, Furthermore, through the analysis of the results above, the author posed a competition strategy about operator´s expenditure to 3G advertisement as a consequence.

Keywords

3G mobile communication; advertising data processing; game theory; mobile computing; 3G informative advertisement; 3G market; advertising operator expenditure analysis; boxed pigs game; game theory; market competition; mobile communication market; 3G mobile communication; Advertising; Business communication; Communications technology; Cost function; Game theory; Information analysis; Mobile communication; Telecommunications; 3G; Boxed Pigs Game; advertisement expenditure; market penetration;

fLanguage

English

Publisher

ieee

Conference_Titel

Control and Decision Conference, 2009. CCDC '09. Chinese

Conference_Location

Guilin

Print_ISBN

978-1-4244-2722-2

Electronic_ISBN

978-1-4244-2723-9

Type

conf

DOI

10.1109/CCDC.2009.5192548

Filename

5192548