Title :
Analysis on advertising expenditure of operators in the 3G market with game theory
Author :
Dehua, Chen ; Shoulian, Tang
Author_Institution :
Sch. of Econ. & Manage., Beijing Univ. of Posts & Telecommun., Beijing, China
Abstract :
With the 3G-era coming, the competition in mobile communications market will increase undoubtedly. Advertisement, as an important marketing communications measure, would be playing key role in the market competition. From the point of view of economics, advertising have two effects: the one is convey the information, the other is convincing. In this thesis, the author make a research about the Boxed Pigs Game of operators to 3G informative advertisement and the competition game of operators to 3G product function advertisement in terms of the two different economic effects, Furthermore, through the analysis of the results above, the author posed a competition strategy about operator´s expenditure to 3G advertisement as a consequence.
Keywords :
3G mobile communication; advertising data processing; game theory; mobile computing; 3G informative advertisement; 3G market; advertising operator expenditure analysis; boxed pigs game; game theory; market competition; mobile communication market; 3G mobile communication; Advertising; Business communication; Communications technology; Cost function; Game theory; Information analysis; Mobile communication; Telecommunications; 3G; Boxed Pigs Game; advertisement expenditure; market penetration;
Conference_Titel :
Control and Decision Conference, 2009. CCDC '09. Chinese
Conference_Location :
Guilin
Print_ISBN :
978-1-4244-2722-2
Electronic_ISBN :
978-1-4244-2723-9
DOI :
10.1109/CCDC.2009.5192548
