Title :
Measuring the Quality of Internet Shopping: An Experiment Using Fuzzy Logic
Author :
Rodrigues, Leonardo Martins ; Dimuro, Graçaliz Pereira
Author_Institution :
Programa de Pos-Grad. em Modelagem Computacional, Univ. Fed. do Rio Grande (FURG), Rio Grande, Brazil
Abstract :
The aim of this paper is to develop an experiment using Fuzzy Logic. Thus, we chose an example of an application that fits in this concept. The example deals with a subject that is increasingly present in our daily life: Internet shopping. So, the idea is to evaluate the quality of the services provided by an "Online Store" by considering two variables: delivery time and cost. We also provide an analysis of some defuzzification methods for this application.
Keywords :
Internet; fuzzy logic; fuzzy set theory; quality management; retail data processing; defuzzification methods; fuzzy logic; internet shopping quality measurement; online store; quality of services; Cognition; Data models; Fuzzy logic; Fuzzy set theory; Fuzzy sets; Internet; Pragmatics; defuzzification methods; fuzzy systems; internet shopping;
Conference_Titel :
Theoretical Computer Science (WEIT), 2011 Workshop-School on
Conference_Location :
Pelotas, RS
Print_ISBN :
978-1-4673-0225-8
DOI :
10.1109/WEIT.2011.11
