Title :
What E-Grocery Customers really want: Personalised Personalisation
Author :
Galvez-Cruz, Dora ; Renaud, Karen V.
Author_Institution :
Dept. of Comput. Sci., Glasgow Univ.
Abstract :
E-grocery is not as successful or as extensively used as other types of e-commerce. Why this is so is widely debated but there is, as yet, no consensus of opinion. One of the issues that may play a large role is personalisation. In order to determine users´ personalisation preferences, we used a Web-based questionnaire to assess e-grocery attitudes and needs. This paper presents the results of the questionnaire that shows how personalisation features are differently valued according to user demographics
Keywords :
consumer behaviour; demography; electronic commerce; retail data processing; social aspects of automation; Web-based questionnaire; e-commerce; e-grocery attitudes; e-grocery needs; personalised personalisation; user demographics; user personalisation preferences; Business; Customer satisfaction; Demography; Economic forecasting; Explosions; Internet; Marketing and sales; Navigation; Position measurement; Security;
Conference_Titel :
Web Congress, 2006. LA-Web '06. Fourth Latin American
Conference_Location :
Cholula
Print_ISBN :
0-7695-2693-4
DOI :
10.1109/LA-WEB.2006.38
