Route and countermeasures for the establishment of ecological cultural tourism environment

Tourism brings certain negative influence to the environment and ecology, so it´s a very hard task to protect the resources of tourism ecological environment. The establishment of ecological cultural tourism environment is a very important subject for us. The tourism ecological environment has certain development across the globe, and our tourism environment needs further improving. In the paper, it analyzes the root of ecological tourism environment deterioration and the objective of ecological tourism, and puts forward the route and countermeasures for the establishment of ecological and cultural tourism environment through analysis. It states that both development and protection of natural ecological tourism environment and humanistic ecological tourism environment shall be executed, both size and speed of the development shall be controlled and both development and protection are important; the historical context shall be passed and national folk customs shall be relied on; the ecological civilization construction shall be strengthened and the concept of sustainable environment development shall be initiated for the purpose of environment protection and protection of human natural landscape and cultural heritage.