Title :
A Method of Advertisement Selection in Multiple RFID-Tags Sensor Network for a Ubiquitous Wide-Area Advertising Service
Author :
Katoh, Nobuo ; Takami, Kazumasa
Author_Institution :
Grad. Sch. of Eng., Soka Univ., Soka
Abstract :
As the ubiquitous society grows in maturity, RFID is expected to be widely used. However, they still cost more than bar codes. To make them cost-effective, it is necessary to develop applications that make secondary use of them. As such an application, we consider a wide-area advertising system, and propose an algorithm that selects advertisement to be displayed based on the people\´s interest information extracted from RFID tags they carry. We propose to use the "relevance rate" as a criterion for that selection, and show that the proposed algorithm selects an effective advertisement for display.
Keywords :
advertising data processing; human factors; radiofrequency identification; ubiquitous computing; wireless sensor networks; information extraction; multiple RFID-tags sensor network; people interest; relevance rate; ubiquitous wide-area advertising service; Advertising; Clothing; Collaboration; Costs; Data mining; Displays; Filtering; Monitoring; RFID tags; Radiofrequency identification; Preference; RFID; Secondary use; Ubiquitous;
Conference_Titel :
Sensor Technologies and Applications, 2008. SENSORCOMM '08. Second International Conference on
Conference_Location :
Cap Esterel
Print_ISBN :
978-0-7695-3330-8
Electronic_ISBN :
978-0-7695-3330-8
DOI :
10.1109/SENSORCOMM.2008.21
