Title :
Launching the first mass product of a high-tech start-up company
Author :
Popovic, D.R. ; Fahrni, F.
Author_Institution :
Chair for Technol. Manage. & Entrepreneurship, Swiss Federal Inst. of Technol., Zurich, Switzerland
Abstract :
This paper investigates the key success factors relevant for a sustainable commercialization of a new high-tech start-up product. A case study illustrates how a Swiss start-up managed to get accepted for the first time as a supplier of a large established company and what consequences this fact had on its development.
Keywords :
innovation management; mass production; technology management; Swiss start-up management; entrepreneurship; high-tech start-up company; sustainable commercialization; Business; Commercialization; Companies; Innovation management; Magnetic materials; Magnetic sensors; Marketing and sales; Paper technology; Technology management; Watches;
Conference_Titel :
Engineering Management Conference, 2004. Proceedings. 2004 IEEE International
Print_ISBN :
0-7803-8519-5
DOI :
10.1109/IEMC.2004.1408827
