DocumentCode
2827568
Title
Trust and privacy in electronic commerce
Author
Chen, Jeng-Chung v. ; Park, Yang Il
Author_Institution
Wisconsin Univ., WI, USA
fYear
2004
fDate
28-31 March 2004
Firstpage
117
Lastpage
120
Abstract
Trust and privacy have been widely recognized as important issues in the field of electronic commerce. We propose a research model with trust and privacy as two endogenous variables along with other exogenous variables like independent self-construal, interdependent self-construal, technological knowledge, and Web site quality, that are expected to effect Internet consumers´ trust level and privacy concerns.
Keywords
Internet; data privacy; electronic commerce; social aspects of automation; Internet consumer trust level; Web site quality; data privacy; electronic commerce; endogenous variables; exogenous variables; independent self-construal; interdependent self-construal; technological knowledge; Economic forecasting; Electronic commerce; Game theory; Internet; Privacy; Psychology; Seals;
fLanguage
English
Publisher
ieee
Conference_Titel
e-Technology, e-Commerce and e-Service, 2004. EEE '04. 2004 IEEE International Conference on
Print_ISBN
0-7695-2073-1
Type
conf
DOI
10.1109/EEE.2004.1287297
Filename
1287297
Link To Document