Title :
An Algorithm about the Measurement of User Interest Based on Web Log
Author_Institution :
Sch. of Inf. Eng., Lanzhou Univ. of Finance & Econ., Lanzhou, China
Abstract :
By employing several leading technologies, such as the interest degree, interest node, interest association rules and the knowledge base of interest association rules, this paper has designed a simple and easy realization algorithm about the measurement of the user interest. This algorithm provides an effective approach to find the user interests and hobbies. So it can make users to get better personalized services easily. In addition, the algorithm can optimize the link structure of Web site.
Keywords :
Internet; Web sites; data mining; human computer interaction; Web log; Web site; interest association; interest degree; interest node; user interest measurement; Algorithm design and analysis; Association rules; Computers; Knowledge based systems; Prediction algorithms; Web sites;
Conference_Titel :
Circuits, Communications and System (PACCS), 2011 Third Pacific-Asia Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4577-0855-8
DOI :
10.1109/PACCS.2011.5990106
