Title :
B2T Electronic Commerce Model´s Influence on Mass Customization
Author :
Liu, Yunfeng ; Yang, Jie
Author_Institution :
Collage of Economic & Manage., Beijing Univ. of Technol., Beijing, China
Abstract :
B2T electronic commerce model is Internet-based group-buying model. Consumers with the same demand may accumulate rapidly through the Internet. B2T electronic commerce model provides accurate demand to mass customization which is the premise of the implementation of the custom value; from another point of view, the scale effect bought by group-buying reduces the cost of mass customization. This paper mainly from custom value and custom cost these two aspects to conduct the research of the influence of B2T electronic commerce model.
Keywords :
Internet; cost reduction; customer services; electronic commerce; mass production; product customisation; purchasing; retailing; B2T electronic commerce model; Internet-based group buying model; consumer demand; cost reduction; custom cost; custom value; mass customization; Electronic commerce; Marketing and sales; Mass customization; Mass production; Predictive models;
Conference_Titel :
Circuits, Communications and System (PACCS), 2011 Third Pacific-Asia Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4577-0855-8
DOI :
10.1109/PACCS.2011.5990148
