Identifying the Relevance of Social Issues to a Target

Responding to social issues is very crucial because their impact can be significant to organizations or individuals. In this paper, we focus on proposing the method that identifies the personalized relevance of social issues to targets, such as individuals or organizations. To achieve this aim, we first collected trending social issues from Google Trends, microblog, and Internet news. Then, we obtained the well-structured document management system as a target domain that contains all activities regarding target objects. We applied the Term Frequency Inverse Document Frequency to obtain the personalized relevance weight of the social issue to a target.