A Comparative Analysis of Trading Website Management between Mainland China and Taiwan

Author

Chu, Frank Li-Sheng ; Chi, Hui-Ru ; Chiu, Wen-Hong ; Lin, Pei-Kuan

Author_Institution

Dept. of Bus. Adm., Asia Univ., Taichung, Taiwan

Volume

3

fYear

2011

fDate

26-27 Nov. 2011

Firstpage

579

Lastpage

582

Abstract

This study adopts a comparative case study to explore managerial difference of trading websites between mainland China and Taiwan. Taobao.com in mainland China and Yahoo! Taiwan are the selected cases. Through the credit rating system of the cases, this study collects a total of 3,243 appraisals of the sellers whose sale ranks first in eight industries. Each appraisal is used as a unit of analysis. Firstly there are 13 key management factors induced in this study. Then the comparative case study between mainland China and Taiwan is carried out according to these 13 factors. Finally this study derives three propositions. These propositions hint some managerial implications for both storekeepers in mainland China and Taiwan.

Keywords

Web sites; electronic commerce; Taiwan; Taobao.com; Yahoo!Taiwan; credit rating system; mainland China; managerial implications; trading Website management; Appraisal; Communities; Educational institutions; Image recognition; Merchandise; Privacy; comparative case study; trading community; trading website;

fLanguage

English

Publisher

ieee

Conference_Titel

Information Management, Innovation Management and Industrial Engineering (ICIII), 2011 International Conference on

Conference_Location

Shenzhen

Print_ISBN

978-1-61284-450-3

Type

conf

DOI

10.1109/ICIII.2011.436

Filename

6116952