Title :
Research of data warehouse established methods based on county post CRM
Author :
Li, Pengfei ; Lu, Caiwu
Author_Institution :
Sch. of Manage., Xi´´an Univ. of Archit. & Technol., Xi´´an, China
Abstract :
The CRM system of postal enterprise stored amount of data, including customer-based information, transaction record, business type, sub-office etc. But it cannot provide the comprehensive analysis for customers. According to the CRM system actual demand of postal enterprise, by analyzing the old model, we provide the architectural model of data warehouse based on CRM and determine customer-centered management star schema. We also analysis subject field setting of the postal business and descript the implementation strategy and methods of data extraction, transformation and loading. Finally, we point out the limitations of the method.
Keywords :
consumer behaviour; customer relationship management; data warehouses; postal services; CRM system; business type; customer behaviour; customer-centered management; data extraction; data loading; data transformation; data warehouse; postal enterprise; star schema; transaction record; Banking; Companies; Data engineering; Data mining; Data warehouses; Electronic mail; Engineering management; Environmental management; Information management; Technology management; CRM; Customer Behavior; Data Warehouse; Post Enterprise;
Conference_Titel :
Control and Decision Conference, 2009. CCDC '09. Chinese
Conference_Location :
Guilin
Print_ISBN :
978-1-4244-2722-2
Electronic_ISBN :
978-1-4244-2723-9
DOI :
10.1109/CCDC.2009.5195129