DocumentCode
2844178
Title
The demonstration research of mobile value-added services in undergraduate
Author
Suxiang, Weng ; Yongsheng, Jin
Author_Institution
Econ. & Manage. Sch., Beijing Univ. of Posts & Telecommun., Beijing, China
fYear
2009
fDate
17-19 June 2009
Firstpage
5705
Lastpage
5708
Abstract
Basing on questionnaire, this paper fully analyzed the mobile value added services using status in colleges. There lists 46 questions in the questionnaire, from which we distill 7 factors to describe the characteristic and trend of the choice in the consumption of value added services in the campus. At the same time, it deeply parsed the consumption psychology and the consumption motivation of value added services, which prompt a direction to the sales of value-added services in campus. This paper can also benefit future development trend of those kinds of services.
Keywords
consumer behaviour; operations research; psychology; campus questionnaire; campus value added services; consumption motivation; consumption psychology; Back; Cities and towns; Costs; Displays; Educational institutions; Frequency; Marketing and sales; Mobile handsets; Psychology; USA Councils; Consumption Psychology; The Consumption Motivation; Value-added Service;
fLanguage
English
Publisher
ieee
Conference_Titel
Control and Decision Conference, 2009. CCDC '09. Chinese
Conference_Location
Guilin
Print_ISBN
978-1-4244-2722-2
Electronic_ISBN
978-1-4244-2723-9
Type
conf
DOI
10.1109/CCDC.2009.5195216
Filename
5195216
Link To Document