Ma$$iv -- An Intelligent Mobile Grocery Assistant

We present Ma$$iv€, an intelligent mobile grocery assistant that provides support for the customer during the entire shopping process. To guide the design of Ma$$iv€, we conducted a user study that explored customer preferences regarding features in a mobile grocery aid. We first describe the study and its results, after which we introduce the design principles and design of Ma$$iv€. We also describe the features that Ma$$iv€ supports and discuss functionalities that we are integrating into Ma$$iv€. As part of the discussion, we describe technical challenges that we have encountered during our development efforts.