Research for methods of pursuing product identity strategy

This paper adopts the methods of product unity identity design and refinement of brand image foundation strategy to research strategy of uniformly designing for brand image of product, external vivid marking image of product, internal nominal quality image and image characteristic of social symbolic symbol. It reveals that product unity identity design has the characteristics of symbolic, commonality, freshness and monopolization. By using this design method in practical designing, it is found that model beginning with single product image to making characteristic summary and concluding so as to be popularized to peripheral product system is benefit to implementing product unity identity plan. The result shows internal quality image of product, external marking image and social symbol image should be uniformly planed and designed so as to keep function correspondence relation of unifying internal and external, which is benefit to founding and constantly keeping vitality of product.