Cognitive Based Customer & E-MCSR Interaction in E-Business Scenario

Next generation of information systems will rely on cooperative intelligent agents for playing a pivotal role on behalf of their customers in activities like searching, finding, and relevant information in complex and open environment. Today’s web-based environment is providing a maximum benefit for customers in shape of web-based questions and answers or by acquiring information from intelligent agents. We have also tried to look some of the fundamental issues context-based iterative principles and telepathy procedures that are essential for the successful approach as they work under the principle of brain scaling with each other. In this paper we are proposing an intelligent e-MCSR. It is context-based support for interaction with customers over Internet environment. We have implemented and tested the e-MCSR as an entity with an intelligent interaction. We have also developed a mutual conversation between the customer and e-MCSR within the e-Marketplace. This solution is presently supported by a customizable context-based transaction model and knowledge rules. We found it as a cost effective solution for e-Business.