Competitive advantage of Chinese Passenger Dedicated Line Co. based on customer value

In this paper, customer value is introduced to railway passenger transportation for the first time. The paper studied the relationship between customer value and competitive advantage quantificationally and develops the customer value exploration and measurement scale-PCVAL, which is tested to have good reliability and applicability. The scale provides an effective method for Passenger Dedicated Line Co. to explore and measure customer value. Through the research which is related to customer value and competitive advantage, the paper proposes a model of the relationship between customer value and competitive advantage, and then proves that customer value is an important precondition to competitive advantage with the help of empirical researches in Beijing area by the authors. Based on this, a process model of Passenger Dedicated Line Co. to gain competitive advantage based on customer value is proposed. Meanwhile, Passenger Dedicated Line Co. may combine with its actual situation on customer value to analyze and work out corresponding plans to gain competitive advantage. Finally, the paper researches Jing-Jin Passenger Dedicated Line Co. empirically and proposes scheme that Jing-Jin Passenger Dedicated Line Co. gains competitive advantage.