Established the evaluation structure of the investment benefit of the “Doubling Tourist Arrivals Plan” in Taiwan

This study substantially established the evaluation structure of the investment benefit of the Doubling Tourist Arrivals Plan that was divided into five systems including policy planning, government input, international travelers market, domestic economic value and tourism industry development. In addition, the evaluation dimension and secondary dimension of various systems, evaluation indicators or content were set. In respect of the evaluation on the divisional plan and corresponding importance of goal achievement of the subsidiary plan, this research adopted the analytic hierarchy process and based on the requirement of the actual operation it was conducted in two stages. The execution measures of the Doubling Tourist Arrivals Plan and the goal connection strength indicators were established. Moreover, the analysis was conducted on the appropriateness of the resource deployment. Then the interview and investigation results were utilized to analyze the appropriateness of the planning and execution of the Doubling Tourist Arrivals Plan policy.