A case study on the importance of knowledge management in creative product development

Knowledge management (KM) initiatives on innovation and product quality have developed a whole new level of strategy and competitive advantage for many industries. However, researchers believe that although employee motivation in knowledge sharing is important, it becomes a neglected issue. The key issue here is that employees should realize that KM initiatives are linked very strongly to new product development (NPD). KM involves creativity and knowledge creation which are both important factors when it comes to addressing concerns connected with the product life cycle during the design phase. Therefore, the aim of this study is to examine the importance of KM in NPD with a special emphasis on facets such as creativity and product development performance seeing as these two factors are specified at the design stage of a product life cycle. For this study, a survey analysis was carried out and analyzed using multiple linear regression analysis.