An approach of quality management in the small business environment of South Africa

Under the recent global worldwide economic crisis, small business enterprises (SBEs) are considered to be a major force behind the South Africa´s economy. Regarding the strategy of quality management, probably the most serious constraint of SBEs is that the management is often constantly under time pressure, usually dealing with the urgent staff and operational matters. Quality management does not form the strategic basis of SBEs, which impacts on their sustainability as business enterprises. Thus, an effective quality management strategy is crucial to the sustainability of SBEs. This study proposed a quality strategy model by applying Plan-Do-Study-Act (PDSA) cycle for SBEs. A quantitative research paradigm was applied in the research. Cronbach´s Alpha was utilised to test the reliability of each component of the model. The study results indicate that the proposed quality strategies can be implemented effectively by SBEs to ensure their sustainability.