Title :
Benefits of e-CRM for financial services providers
Author :
Darajeh, Mohammad Reza ; Tahajod, Maryam
Author_Institution :
Darioon Branch, Financial Dept., Islamic Azad Univ., Shiraz, Iran
Abstract :
Generally, Customer Relationship Management (CRM) is essential and vital function of customer oriented marketing. Its function includes gathering and accumulating customer -related information in order to provide effective services. E-CRM concerns all forms of managing relationships with customers making use of Information Technology (IT). Aim of e-CRM system is to improve customer service, develop a relationship and retain valuable customers. This paper describes benefits of e-CRM to customers and financial services providers.
Keywords :
customer relationship management; financial data processing; customer oriented marketing; customer relationship management; e-CRM system; financial services providers; information technology; Companies; Consumer electronics; Customer relationship management; Customer service; Information management; Information technology; Logic; Profitability; Technology management; Web and internet services; Benefits; Customert; Service Providers; e-CRM;
Conference_Titel :
Financial Theory and Engineering (ICFTE), 2010 International Conference on
Conference_Location :
Dubai
Print_ISBN :
978-1-4244-7757-9
Electronic_ISBN :
978-1-4244-7759-3
DOI :
10.1109/ICFTE.2010.5499419
