The research on relationships between customers´ perceived value and repurchase intention

The extent literature on customers´ repurchase intention has provided little insight from customers´ perceived value of website. Based on TAM, the theory of repurchase intention and the theory of customers´ perceived value, the model proposes switching costs, belief and perceived usefulness of website as customers´ perceived value that determine customers´ repurchase intention. The proposed model is empirically tested by using data collected from a survey of 287 customers. Results show that switching costs, trust and perceived usefulness of website have positive effect on customers´ repurchase intention. Finally, the findings provide understanding of the factors that measured repurchase intention success. At last, important theoretical and practical implications of these findings are discussed.