Title :
Trust and Trustworthiness in Online Credit Markets
Author :
Kuwabara, Ko ; Horne, Christine ; Anthony, Denise
Author_Institution :
Columbia Sch. of Bus., Columbia Univ., New York, NY, USA
Abstract :
This project examines the role of ability and reliability in assessments of trustworthiness. Specifically, we use data from the lending website Prosper.com, an online marketplace for "peer-to-peer" lending, where potential borrowers post loan requests, and other individuals bid to loan all or part of the dollar amount requested. We examine how signals of financial ability to repay interact with signals of socially defined reliability to effect individual borrowing rates on Prosper.com.
Keywords :
Web sites; credit transactions; marketing data processing; peer-to-peer computing; security of data; financial ability; lending Web site Prosper.com; online credit market; online marketplace; peer-to-peer lending; socially defined reliability; trustworthiness; Business; Economic indicators; Educational institutions; Peer to peer computing; Reliability; USA Councils; Uncertainty; Peer-to-peer markets; reputation; trust;
Conference_Titel :
Dependable, Autonomic and Secure Computing (DASC), 2011 IEEE Ninth International Conference on
Conference_Location :
Sydney, NSW
Print_ISBN :
978-1-4673-0006-3
DOI :
10.1109/DASC.2011.161
