Technical and Organizational Potentials of Value Networks for Ubiquitous Information Products and Services: Exploring the Role of Cloud Computing

In many industries, value added services are increasingly provided by value networks. Such value networks are enabled by information technologies, allowing for a flexible transmission of information products. New technical capabilities are a key driver for further development. Universities and companies face similar challenges in order to respond flexibly to new requirements. This article examines technical and organizational potentials of cloud computing with regard to ubiquitous information products and services in value networks. Technically, the virtualization technology enables the efficient use of resources in a value network. From the organizational perspective, cloud computing itself is structured as a value network and supports exchange relationships between the actors. Cloud computing improved technically and organizationally, thereby fostering a sustainable development of value networks for ubiquitous information products and services.