The Feasibility of Augmented Reality on Virtual Tourism Website

The Taiwan Tourism Bureau is carrying on with the "Three-year Sprint Program" of the Executive Yuan\´s "Economic Development Vision for 201.," Tourism becomes the star industry in Taiwan and it will play a major role in future global economic development. Not only the physical improvements are encouraged, the information service online is also important. Therefore, we apply Augmented Reality technology for implementing the virtual tourism website. The website provided the necessary information for the destination basically, and increased the multimedia effects for the website especially. Some empirical researches show that a website with a high level of interactivity and rich multimedia is more likely than a text-based website to persuade consumers. Therefore, the virtual tourism website of Taichung City is herein provided for studying the feasibility of Augmented Reality on virtual Tourism. In the work, we conclude the technology advantage of Augmented Reality and demonstrate the effects of novel interactive operation with users. The result of the research will be the valuable reference as a company applying the Augmented Reality for virtual websites.