Investigation and Application of Extension Data Mining in Subdivisions of Telecommunication Enterprise Brands

The advanced management idea of "Take the customer as the center" manifests fully in the customer segmentation. Customer segmentation may meet customer need at whole hog enable the enterprise to achieve the maximal profit. Extension data mining is an advanced effective data analysis method. Its application to enterprise brands segmentation will help the enterprises to gain their ends on the best way. Finally, how to tap new customers and how to recommend an appropriate brand to new customers, research result indicates that extension data mining can provide effective decision support for the decision-making of enterprise.