Title :
Business Intelligence Successes at a Catalog and Online Retailer
Author :
Phan, Dien D. ; Schmidt, Mark B.
Author_Institution :
Bus. Comput. Inf. Syst. Dept., St. Cloud State Univ., St Cloud, MN, USA
Abstract :
The proliferation, growth, decline, and re-growth of the retailing industry during the past several decades has allowed for the creation of new applications for business intelligence. Along the way there have been many spectacular successes as well as many failures. This paper attempts to apply business intelligence using ecological theories at Fingerhut Inc. as an example noting its successes and failures.
Keywords :
cataloguing; competitive intelligence; retail data processing; Fingerhut Inc; business intelligence; catalog; ecological theories; online retailer; retailing industry; Artificial intelligence; Biological system modeling; Chaos; Cloud computing; Companies; Ecosystems; Fluctuations; Intelligent agent; Marketing and sales; Predictive models; Bee swarm; Buisness Intelligence; Data Mining; Swarm Theory;
Conference_Titel :
Natural Computation, 2009. ICNC '09. Fifth International Conference on
Conference_Location :
Tianjin
Print_ISBN :
978-0-7695-3736-8
DOI :
10.1109/ICNC.2009.622
