Title :
Commercial Strategies for SME Developers of Mobile Phone Serious Games in UK Market
Author_Institution :
Res. Center for Int. Trade & Economic, Guangdong Univ. of Foreign Studies, Guangzhou, China
Abstract :
This paper pointed out the potential commercial strategies for mobile game developers in the UK in the industry game market, which could be identified as a niche market, by comparing, analyzing and contrasting the current market situation in the appointed market. And the recommended commercial strategic model and strategies were presented at the end of this paper.
Keywords :
computer games; mobile radio; small-to-medium enterprises; SME developers; UK market; commercial strategic model; industry game market; mobile game developers; mobile phone serious games; small-to-medium enterprise; Business; Diffusion tensor imaging; Government; Industrial economics; Information analysis; Information processing; International trade; Mobile handsets; Technological innovation; Toy industry; SME; UK market; commercial strategy; moble phone; serious game;
Conference_Titel :
Information Processing, 2009. APCIP 2009. Asia-Pacific Conference on
Conference_Location :
Shenzhen
Print_ISBN :
978-0-7695-3699-6
DOI :
10.1109/APCIP.2009.245
