Observability Role in Acceptance of Message Application with LBS

Author

Hui Cai ; Xi Chen

Author_Institution

Dept. of E-Bus., Nanjing Univ., Nanjing, China

fYear

2012

fDate

2-4 Nov. 2012

Firstpage

517

Lastpage

520

Abstract

Wechat, which can make people quick to send voice message, video, pictures and text by phone, now has been improving popular for the LBS function "searching for the nearby". But we still unknown what reasons make it outstanding from the other similar Apps, and whether anyone like the LBS to be applied to Message Service. According to Group theory and Diffusion of Innovation, we hypothesis Observability, which can be segmented to Demonstrability and Visibility, is the important factors to determine the acceptance of Location Based Service in Message Service. A study conducted to test this model has largely confirmed our expectations: Both Demonstrability and Visibility are the factors which affect acceptance.

Keywords

electronic messaging; group theory; mobile computing; mobile handsets; technology management; video communication; voice communication; LBS; WeChat; demonstrability; diffusion of innovation; group theory; hypothesis observability; location-based service acceptance; message application; message service; mobile phone; text messaging; video communication; visibility; voice messaging; Load modeling; Mathematical model; Message service; Observability; Privacy; Reliability; Technological innovation; demonstrability; location based service; message service; visibility;

fLanguage

English

Publisher

ieee

Conference_Titel

Multimedia Information Networking and Security (MINES), 2012 Fourth International Conference on

Conference_Location

Nanjing

Print_ISBN

978-1-4673-3093-0

Type

conf

DOI

10.1109/MINES.2012.151

Filename

6405734