Enterprise Marketing Strategies Transformation Enabled by Information Technology

In the information technology era, many enterprises have to change their marketing strategies. The paper is to discuss how enterprises´ marketing strategies have been changed to adapt to the current business trend, and to realize their business value and competitive advantages. We analyzed the transformation of marketing in E-Commerce era, covering marketing concepts, marketing medium, and marketing model. At the end of the paper, a prediction of future development of Electronic Marketing is given.