• DocumentCode
    2875727
  • Title

    Some strategic aspects of faster new product introduction

  • Author

    Balachandra, R.

  • Author_Institution
    Graduate Sch. of Bus., Northeastern Univ., Boston, MA, USA
  • fYear
    1991
  • fDate
    27-31 Oct 1991
  • Firstpage
    226
  • Lastpage
    229
  • Abstract
    The author examines some strategic issues of concern to top management in order to make the new product introduction process faster. The issues are in four major areas: technology, market, organization, and vendor relations. It is concluded that by taking appropriate strategic steps in these four areas the process of speeding up new product introduction will be facilitated
  • Keywords
    marketing; research and development management; R&D; management; marketing; product development; product introduction; research; vendor; Airplanes; Concurrent engineering; Delay effects; Design engineering; Fixtures; Large-scale systems; Manufacturing processes; Personnel; Research and development; Time to market;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Technology Management : the New International Language
  • Conference_Location
    Portland, OR
  • Print_ISBN
    0-7803-0161-7
  • Type

    conf

  • DOI
    10.1109/PICMET.1991.183620
  • Filename
    183620
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=2875727