Title :
Some strategic aspects of faster new product introduction
Author_Institution :
Graduate Sch. of Bus., Northeastern Univ., Boston, MA, USA
Abstract :
The author examines some strategic issues of concern to top management in order to make the new product introduction process faster. The issues are in four major areas: technology, market, organization, and vendor relations. It is concluded that by taking appropriate strategic steps in these four areas the process of speeding up new product introduction will be facilitated
Keywords :
marketing; research and development management; R&D; management; marketing; product development; product introduction; research; vendor; Airplanes; Concurrent engineering; Delay effects; Design engineering; Fixtures; Large-scale systems; Manufacturing processes; Personnel; Research and development; Time to market;
Conference_Titel :
Technology Management : the New International Language
Conference_Location :
Portland, OR
Print_ISBN :
0-7803-0161-7
DOI :
10.1109/PICMET.1991.183620
