DocumentCode
2875851
Title
Effects of Personality Traits on Usage of Social Networking Service
Author
Uesugi, Shiro
Author_Institution
Fac. of Bus. Adm., Matsuyama Univ., Matsuyama, Japan
fYear
2011
fDate
25-27 July 2011
Firstpage
629
Lastpage
634
Abstract
A number of social networking services (SNSs) have become increasingly popular in recent years, as characterized by the growing number of their users and the deepening penetration of their services. As the number of users increases, the variety of user profiles, serving as a reflection of the real world, also increases. Psychological aspects must be taken into account to better understand the behaviors of SNS users. This study investigated the relationships between personality traits and SNS usage, and the results of a preliminary survey using the Big Five model of personality traits are reported herein.
Keywords
data privacy; psychology; social networking (online); Big Five model; personality traits; psychological aspects; social networking service; user behavior; user profiles; Business; Cities and towns; Electronic mail; Facebook; Meteorology; Privacy; Big Five Personal Traits; Privacy Protection; SNS; Social Network Services; Technology Acceptance;
fLanguage
English
Publisher
ieee
Conference_Titel
Advances in Social Networks Analysis and Mining (ASONAM), 2011 International Conference on
Conference_Location
Kaohsiung
Print_ISBN
978-1-61284-758-0
Electronic_ISBN
978-0-7695-4375-8
Type
conf
DOI
10.1109/ASONAM.2011.38
Filename
5992648
Link To Document