The Moderating Role of Virtual Community Cohesion and Critical Mass on the Link between Online-Game Website Service Quality and Play Satisfaction

Author

Wu, Yu-Lung ; Tao, Yu-Hui ; Li, Ching-Pu ; Yang, Pei-Chi ; Huang, Guo-Shin

Author_Institution

Dept. of Inf. Manage., I-Shou Univ., Kaohsiung, Taiwan

fYear

2011

fDate

25-27 July 2011

Firstpage

635

Lastpage

640

Abstract

The online game market in Taiwan is close to saturation. The sudden emergence of online community games has lead to a change in the type of game players, and online game providers are forced to deploy new strategies to cope with this change in trend. Meanwhile, literature research reveals a mixed result of the impact of virtual community cohesion and critical mass on online game platform service quality and satisfaction. Therefore, this research further investigates the moderating roles of online players´ virtual community cohesion and critical mass on the link between website service quality and player satisfaction. The result indicates that virtual community cohesion does play a moderating role while critical mass does not. Discussions and implications are also provided in this paper.

Keywords

Internet; Web sites; cognition; computer games; virtual reality; game player satisfaction; online game Web site service quality; online game market; virtual community cohesion; Communities; Customer satisfaction; Electronic mail; Games; Industries; Information management; Reliability; Critical Mass; E-Service Quality; Online Game; Virtual Community Cohesion;

fLanguage

English

Publisher

ieee

Conference_Titel

Advances in Social Networks Analysis and Mining (ASONAM), 2011 International Conference on

Conference_Location

Kaohsiung

Print_ISBN

978-1-61284-758-0

Electronic_ISBN

978-0-7695-4375-8

Type

conf

DOI

10.1109/ASONAM.2011.41

Filename

5992649