DocumentCode
2876170
Title
Reference trust model in e-commerce
Author
Kugu, Emin
Author_Institution
Bilgisayar Muhendisligi Bolumu, Hava Harp Okulu, İstanbul, Turkey
fYear
2015
fDate
16-19 May 2015
Firstpage
2545
Lastpage
2548
Abstract
The volume of e-commerce is increasing day by day and it is thought that it will lead the classical commerce in the future especially in some sectors. Virtual stores use a trust model to show their dependability for the purpose of attracting the customers. Those models neglect the friend trust criteria although they harbor a lot of parameters. In this work, a new trust model which considers the reference of a close friend of the customer among the evaluation criteria is proposed.
Keywords
electronic commerce; trusted computing; customer attraction; e-commerce; electronic commerce; evaluation criteria; friend trust criteria; reference trust model; virtual stores; Business; Computational modeling; Computers; Lead; MATLAB; Mathematical model; Security; e-commerce; trust model; virtual store;
fLanguage
English
Publisher
ieee
Conference_Titel
Signal Processing and Communications Applications Conference (SIU), 2015 23th
Conference_Location
Malatya
Type
conf
DOI
10.1109/SIU.2015.7130403
Filename
7130403
Link To Document